Mahindra & Mahindra has made a powerful entry into the electric SUV market with its newly launched “Born Electric” SUVs, receiving an overwhelming response on the very first day of bookings. The company announced that it had secured over 30,000 bookings within just 24 hours, highlighting the growing consumer interest in electric mobility and Mahindra’s strong foothold in the SUV segment. The models under Mahindra’s “Born Electric” lineup, which include the XUV.e8 and XUV.e9, are designed to cater to the modern consumer’s demand for sustainability, technology, and performance. These SUVs are built on the INGLO platform, a dedicated electric vehicle (EV) architecture that promises enhanced efficiency, superior range, and cutting-edge features. The strong demand witnessed on day one reflects the rising acceptance of electric vehicles in India, as well as Mahindra’s growing reputation as a leader in the SUV category. Mahindra’s foray into electric SUVs comes at a time when India is aggressively pushing for EV adoption, with government incentives and infrastructure development supporting the transition. The company has strategically priced its vehicles to remain competitive in the growing EV segment, while also ensuring that customers get the best in terms of safety, design, and advanced technology. With fast charging capabilities, an advanced battery management system, and intelligent driving assistance features, Mahindra’s electric SUVs are positioned as strong contenders in the premium EV market.
The response to these bookings indicates a shift in consumer mindset, with more buyers willing to invest in EVs as an alternative to conventional internal combustion engine (ICE) vehicles. Mahindra’s legacy in the SUV space, coupled with the trust it has built over the years, has played a key role in attracting a massive number of pre-orders. Industry experts believe that Mahindra’s electric SUV lineup will help accelerate the transition to sustainable mobility in India. The company has also outlined aggressive production plans to meet the overwhelming demand and ensure timely deliveries. While the first set of deliveries is expected to begin in the coming months, Mahindra is likely to ramp up production to keep up with the strong market demand.With a surge in bookings, Mahindra has once again demonstrated its ability to capture the pulse of the Indian automotive market. The success of the “Born Electric” SUVs marks a significant milestone for the company’s EV journey and reinforces its commitment to revolutionizing the electric vehicle space in India.
